Curated by Mr. Ye: how to "sell" Olympic champion - Projector lamp - China Lcd projector lamps

Famous advertising mastermind Mr. Ye is how to "sell" the Olympic champion then? As a come, we might hear how he said.

  Advice to the enterprise of the two First, the weak brand with strong brand not used the Olympic champion, as this will reduce the competitiveness of the brand. For example, Coca-Cola commercials with Liu Xiang, Liu Xiang, will make people remember the Coca-Cola, and some weak brand commercials If Liu Xiang, Liu Xiang, I can only make people remember it. So the best choice weak brand stars strong brand is not used.

Second, Olympics, Olympic team coach to find advertising is relatively safe choice. After all, the likelihood of success coaches much larger than the athletes, especially in China's traditional strengths. For example, I almost planted in Anta ad. Before the Athens Olympics start when I was invited Anta commercials Kong Linghui, Wang Hao, and Feng Kun, advertising is also great to say "Olympic team, won the power", the results Kong Linghui and Wang Hao the two failed to gold, where women's volleyball to take Fortunately Feng Kun the championship. Looking for athletes before the Olympics started filming ads like betting, charge is not good on the charge wrong. Frankly, I plan Yake V9 "campaign in Athens, the Chinese win" when the Olympic Games advertisement, the voice began to consider the badminton men's singles top seed Lin Dan is. But somewhere I have a hunch, eventually opted for the Chinese badminton head coach Li Yongbo. It seems God has blessed me. Lin Dan in the first round out, with no Wang Hao and Kong Linghui to win, I am afraid I have to back "crow beak" of infamy was. In contrast, much more secure, or select the Olympic coach.

Choose the excitement of the Olympic champion Enterprises should choose well-known and influential champion, or at a time when advertising is not only to introduce products that have to be hard to tell people "this person is the Olympic champion!" Please do speak for the Olympic champion, also select the best qualities of a star, such as Liu Xiang, the image with good problem. If you select the image of Olympic champions, temperament general, the effect may be not so better. Your ad also notes that the target population, and only by your target audience like the champion you can use. Liu Xiang will not only suitable for young people but also for middle-aged women, because of his image can stimulate a woman's maternal glory. And Tian Liang will look outstanding, even in show business also is handsome in it is relatively high commercial value of the Olympic champion. In addition, the Olympic gold are not only athletes, coaches role is also very important. Such as badminton coach Li Yongbo, his popularity is higher than the number of athletes. Company spokesmen could not only choose the election winner, but to select influential sports stars.

Back and look at the Athens Olympics. Human memory is selective, and must have a excitement to make people remember. For instance Du Li won the first gold medal, Sun Tiantian and Li Ting won China's first Olympic tennis gold piece, Liu Xiang won the 110 meters hurdles at the Asian's first gold medal was also tied the world record, this is memory point. Each project will have a memory point, Liu Xiang, the Olympic Games is undoubtedly the largest memory point, so Liu Xiang's gold medal, gold content is the highest. In my view, Liu Xiang, the product can do for the endorsement of any company. Even children know that Liu Xiang to run fast. Liu Xiang can even do endorsements supplies to women because he is simply a new "lover."

Concerned about the Olympic tradition of plot In addition, people paid more attention to Olympic sports program is not the same. Strong game items, and high degree of people's attention. On this point, only to look at all sports events in the Athens Olympics, the attendance will know. Of course, Chinese people are familiar with the project, people's attention, correspondingly higher. For example, Chinese people usually play table tennis, badminton, go down to the lower point, always running, so these items will naturally high degree of concern. Taekwondo, fencing, from the Chinese people's lives on a little farther a little.

Course, Women, Chinese people have a special feeling. For Chinese people, China is already integrated into the Chinese Women's Volleyball genetically spirit. Women Volleyball Team, the weight ratio of tennis gold medal on the significance of the Chinese people but also deep. Such as women's volleyball coach Chen Zhonghe, on the very general demeanor. For example, Skyworth V12 with Twelve Girls Band commercials on better with women's volleyball girl. 12 Music Square girls, popularity and appeal is not high, or you talk to a girl holding a musical instrument please 12 points to the Great Wall, people will think that it is the Twelve Girls Band. Volleyball girl was different, however, if the Chinese Volleyball Skyworth V12 please girls commercials, shocking that would be unimaginable!

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